Viral: What is the permatrago theory?

The permatrago theory is a concept that combines terms and cultural notions around the constant and prolonged consumption of alcohol in certain social contexts, especially in festive or informal environments. Although it is not an academic term or formally accepted, it has become popular in colloquial jargon to describe the state of continuous, moderate, or intense consumption that seems to have no end. This concept has a humorous or ironic nuance and is linked to cultural, social, and human behavior dynamics.

Origin and context of the term "permatrago"

The term "permatrago" seems to derive from two words:

1. "Permanent", which suggests something continuous or uninterrupted.
2. "Drink", a colloquial way of referring to the consumption of alcoholic beverages.

It is mainly used in Spanish-speaking countries, especially in contexts where alcohol consumption is part of social dynamics, such as at parties, family gatherings, or events that extend over long periods.

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Characteristics of permatrago

1. Indefinite duration: Refers to consumption that occurs continuously and seems not to stop, sometimes extending over several days or consecutive events.
2. Intense socialization: It is linked to contexts of social interaction, where the group reinforces the consumption behavior, whether by tradition, fun, or social pressure.
3. Low pause threshold: Although consumption may not necessarily be excessive on a single occasion, the distinguishing feature is that there is no prolonged abstinence period between consumption sessions.
4. Mood: It is often associated with a relaxed, festive, and carefree attitude towards consumption, although it can also indicate problematic patterns.

Practical examples

• Local or patronal festivals: In some countries, celebrations can last several days, with almost continuous alcohol consumption, such as in festivals or fairs.
• Holidays with friends: Trips where the group adopts a daily consumption dynamic, such as beach getaways or music festivals.

Critiques and risks of permatrago

1. Health impact: Although it may be culturally accepted, continuous alcohol consumption without breaks can have harmful effects on the liver, the nervous system, and overall health.
2. Normalization of consumption: In some environments, this practice can contribute to the normalization of alcohol as an indispensable element for socialization, which could mask dependency issues.
3. Social repercussions: It can affect interpersonal relationships and productivity, especially if excessive consumption becomes a habit.

The viral phenomenon of the Korean game A.P.T and the Permatrago

The song "APT." by Rosé and Bruno Mars is inspired by a popular Korean drinking game known as "Apartment Game".

This game consists of participants stacking their hands in the center while chanting "apateu" (apartment in Korean). Then, a leader designates a number, and players remove their hands from the bottom up until they reach that number; whoever removes their hand at the designated number must drink as a penalty.

Korean singer Rosé, vocalist of Blackpink, and Bruno Mars created one of the hits of the year with the song APT, related to the Korean game

This type of social activity, where alcohol consumption is integrated into games and group rituals, relates to the idea of "permatrago." The "permatrago" describes the continuous consumption of alcohol in festive contexts, where social dynamics encourage prolonged and sometimes excessive intake. In the case of "APT.", the song not only celebrates this game but also reflects how such practices can become significant cultural elements, promoting camaraderie and group fun.

However, it is important to recognize that, although these games may seem harmless and are part of cultural traditions, they can also normalize excessive alcohol consumption. The theory of "permatrago" invites reflection on how these practices can influence consumption habits and the social perception of alcohol, highlighting the need for a balance between cultural celebration and awareness of health and well-being.